It’s not about me!

It's Not About Me

By Ian Young

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FREE: Get a copy of Ian’s Book – It’s Not About Me!

front-only-198x300This is a story that needs to be told. Well, at least I need to tell it. I’m bound by my commitment to return the favour that the Spirit of the Universe deemed appropriate for me to recover, to then pass it on.

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Well, it’s taken a long time coming, but “It’s Not About Me!” is here.

This is a story that needs to be told. Well, at least I need to tell it.

I’m bound by my commitment to return the favour that the Spirit of the Universe deemed appropriate for me to recover, to then pass it on.

“To co-create a green and harmonious world, through laughter and love, bringing a better quality of life to others”.

Addiction Today “It’s Not About Me!” book review

Ian Young takes the reader on a journey through his addiction from destitution to destiny.
Starting out as a hippie then a punk before moving into the rave scene, Ian describes his overriding compulsion to take the most drugs.

The book is a timeline in two parts, from the addiction dying years to recovery and new life.
The journey is paved with free love, partying and pure hedonism that leads to arrests, overdoses and stark reality.

His excitement with foreign adventures and being involved in a rave movement spanning a decade imbued a care free existence.

Although his story emphasises the hopeless state that the drug addict has without a purpose, the depiction of his addiction and the state of the madness is in contrast to how he lives and helps others now.

The hope in recovery is reinforced with his inspiring and giving nature through setting up Sober Services ltd, and being an influential part in many individuals recovery.

As a coach, trainer and director of addiction services Ian’s story is one of hope for a person struggling with addiction and for the recovered addict remembering the battles previously fought.

A simple story of a complicated addiction recommended read for anyone.

– Ashley Howard is currently writing a Master’s in Addiction Psychology and counselling at London Southbank University. 

Ruth Jacobs gets me in the booth!

Read her interview with me and to discover even more about my new book CLICK HERE

I was also featured on 106 Jack FM – CLICK HERE

Ian says:

Having successfully recovered from drinking and drugging, part of my mission and commitment to life and society is to give back what the Universe allowed me to receive and to help others achieve the same gifts that life has allowed me, since I’ve been following the right path.

My story is actually about how I grew up and into my addiction, where my obsession for drinking and drugging took me, how my compulsion led me along many dangerous and disturbing adventures, how I finally discovered a way out of the dark and into the light, and what I’ve done with my “extra” time on this Earth. And believe me when I tell you it goes the extra mile – I’ll be revealing some outrageous events and telling some far out yarns, which to many readers may be too incredible to believe.

I make life reflections along the way and offer solutions that have worked for me which may be applied to other people’s lives, with complementing guidance for those who are looking to add value to their own lives.

I hope you enjoy reading it as much as I’ve enjoyed writing and producing it.


The book reads in 5 parts:

1) ADDICTION – the early years
2) ADDICTION – the later years
3) ADDICTION – the dying years
4) RECOVERY – Rehab & the early years
5) RECOVERY – Onwards & Upwards

which, very briefly can be summarised in 3 stages:

a) my story into and along through my addiction
b) what I did to stop and more importantly, how I stayed stopped
c) the magical results that have occurred in my life since I got sober and begun helping others

There is a formal explanation of the 12 step programme at the end of the book as a reference tool and resource for those looking for a deeper understanding of the process I underwent and recovered through.

If any of the topics I’ve discussed within my book have affected you and you want some sort of help for yourself or a family member, first of all visit and then email me at

So if you’re in a place of hopelessness or you know of someone unable to break their debilitating patterns of behaviour, you could get some significant help and ideas towards recovery from this book, whilst having a good laugh at my expense along the way.

Please remember that although the book has a serious life story, with some horrific moments, I have also shared many of the more heart warming moments and positive experiences which I’ve experienced, and told them with laughter and love.

So if you’ve decided you want to hear more, and you’re serious about improving the quality of your own life, please have a good look around this site, or, if you have an addiction specific situation, visit and make contact. All enquiries are handled in the strictest confidence and discretion.

You can join the Facebook Page by clicking on the link or by searching “Itsnotaboutme”
I look forward to connecting with you very soon.

Ian Young for a real life. Picture: David Johnson

“All my troubles and obstacles have strengthened me.” ~ Walt Disney

FREE: Get a copy of Ian’s Book – It’s Not About Me!

front-only-198x300This is a story that needs to be told. Well, at least I need to tell it. I’m bound by my commitment to return the favour that the Spirit of the Universe deemed appropriate for me to recover, to then pass it on.

Click Here


I know Ian personally and this book doesn't begin to tell half the story. A helpless, hopeless addict that has found redemption by taking simple suggestions, following a new spiritual path and attempting to help others. You'll laugh, you'll cry, you'll wince, you'll shake your head in disbelief but I guarantee that you'll be rooting for Ian to clean up. A wonderful story with a very happy ending. Read it - more will be revealed... Spencer (One of "the tribe") x

Amazon Customer

So many great stories within one book... but ultimately a sobering read about addiction and what a long lasting recovery looks like. The author is honest and down-to-earth, sharing his own personal story without the self-help rhetoric, painting a vivid picture of the insanity of active addiction. Recommended. ~ Charisse Cooke

Charisse Cooke

"Congratulations on overcoming your addiction and finding a way to help others . Respect is due. I'm inspired by your determination and proud to know you." ~ Ammana Shaka

Ammana Shaka

Hi Ian I hope you are well. Since I spoke to you last I have read 'It's Not About Me' and want to say I am far wiser and more knowledgeable than ever before about the long journey through addiction and back to sobriety. Your book has been inspiring, enlightened me, made me cry, filled me with despair yet hope and longing for my daughter to one day see that glimmer of light that will grow and help her very soon to realise what she has to do to get well. Ian, I feel I've tried everything, I've been soft, tough, soft again, and at present am trying just to love her, be her mum but not giving her any cash but still reminding her that help is at hand once she accepts her need and asks for it. I missed my tube and bus stops several times as I was so engrossed in it! The 12 steps you describe sound amazing and I so want S. to have that chance. Many thanks Pat

Pat H.

This is a great book and tells the truth of someone who walked the walk and talked the talk. Could not put this down. Inspiring for all. George Powell  

George Powell

Thank you Ian for being honest, open and brave to write this book! It's a miracle you went through what you went through alive and with such compassion and passion to help others! Never give up! You're right it's not about you it's about all of us addicts or not! But this book is certainly about you and it is GREAT!! Anon  


What I so love about personal branding is that it's all about YOU - Your mind-set, Your personality, Your Values, Your Mission... your attributes. Ian Young shares in this short video how he keeps his authentic personal brand attribute alive every single day - so effortlessly done as it's just HIM!

Runa Magnusdottir

Very interesting book. Talks about addiction and how to recover. A must read for all adults, if you nave an addiction or know someone who is using. There is hope.


This book is all about Ian Young's fall from grace. It's about his drug and alcohol use and his trip from having a great life to a life full of demons. It reads like a novel at first but it's so much more. It's how a person can get into the life of addiction and lose everything. It is also about his rise again to a full beautiful life without drugs or alcohol with the help of a 12 step program. He tells his story with compassion. He also points out to the reader how you can recover. I loved this book and am recommending it to my freinds and familys in recovery.


I want to thank Ian for sharing his story in such a profound and honest way. I must admit, it took me some time to come through it, as I couldn’t digest more than a few pages at the time. Ian has lived in a world so far from mine; I cannot believe how he even survived this wild journey. In this book he actually explains that addicts are fundamentally survivors, and I know how resilient our complex bodies can be, but it’s still practically a miracle. I am so happy that Ian uses his story to help others, and I am very impressed by the way he does it. Way to go! I root for you, Ian!

Bitta R. Wiese

author of The Book on Quantum Leaps for Leaders

This is a brave and honest account from someone who has returned from the edge of an abyss. I was astounded by how the level a human can abuse themselves to and still survive. The author clearly has a strong spirit and desire to live life to the full. I won't spoil the ending but it is only congruent that someone who is best placed to help addicts is someone who has been there and got the T-shirt, several times over clearly!

Tom Evans

Thanks so much for having the courage and bravery to share your truth and life with us all. It's an incredible journey you have been on. It's so inspiring to know there are plenty of people who can take something from your story that can help them individually; or for families, and friends. You certainly have been on a journey of the road less travelled that more are wanting to follow! Awesomeness and keep doing what you are doing! Stay jolly!


Inspiring story - good historical reference to travelling culture / heavy going in places but well worth the read - well done.

Jane Murray

Wonderful book which gives an great insight into the mind of how addictions affect all parts of the mind body and spirit. This book is great for anyone, even those people who do not think they have addictions, because the information is also for people who may have bad habits and are trying to break them, like eating too much sugar - big macs etc. Also found Ian openness of how he found his spirtual guidance to change his life 360 degrees, is a message we all need.

Mark Segal

All the books I've read before that mentioned addiction have been about famous rock stars in bands - people who somehow seem one step removed from real life. Most of them were dead so it wasn't a first-hand account either. Ian's was the first one I read by and about a real person - a son, a partner, a "regular" guy. (It turned out he was anything but "regular!") It was staggering the level of risk taking he took - the large-scale drug trafficking - and the depths he sank to. The continual let downs his addiction caused for anyone he met along the way must have been hard to bear for those closest to him. Carrying on with the druggie lifestyle, despite his obviously declining health showed just how distorted life can become when drink and drugs take over. Quite how he broke out of that mess is nothing short of a miracle. If you want to find out more about how addiction affects "normal" people and the damage it causes to the person and those around them, rather than "glamourised backstage rock band antics", you'll find this book helpful.

Colette Mason

In his book, Ian shared with us his life, with something new to learn in each page ! It is also an easy book to read, which you can't stop reading until the last pages ! Thank you Ian for sharing this with us ! (edited for grammatical purposes from French)

Stéphane Le Boeuf

A pocket book of inspiration - showing vulnerability - growth and recovery . Inspirational leadership - in walking the talk.


Love this book! I liked it so much I've got another 2 copies to give to Friends.

Mary Moss

I have just finished reading your book - really brilliant. Had it since Christmas but only started it this weekend. One of those books that once you start you don't want to put down until the end - only stopped overnight when my eyes could stay open no longer. It was amazing to learn so much of your colourful history and recovery journey - a truly inspiring truth - thank you for sharing it all. My surrender began in TTP, Luton [one of the Treatment Centres Ian built] 3 years ago and I know this stuff really works. I am very passionate about my 12 step recovery and hearing others' stories ignites it more . I am truly grateful to have had the experience of reading this book in full - wishing you much more love and peace and happy times. Karen Curr April 2015

Karen Curr

Excellently written book about a drug and alcohol addict who turned his life around from the extreme chaos of active addiction to becoming a happy and respected member of society. Inspirational and a good read for anyone suffering or for friends and family of those addicted to either drugs or alcohol, or both. It has a riveting story that delves into the chaos and turmoil of addiction and the road to recovery and happiness. It delivers a strong message of hope that recovery is possible for all, demonstrating the steps to recovery and the route to a happier and contented life free from addiction. If you are suffering from alcohol or drug addiction, or know or are related to someone who needs help then this is a must read. Recovery is possible. I couldn’t put this book down and read it in two days. Great story too. Simon Khalil    

Simon Khalil

It's a game changer - a sizzling read that stands out in it's genre of addiction stories - because half is about how it was, then the other half is about what happened and how it is now! It has madness, moments of desperate clarity and then hope in abundance. Read it !

Paul Atherton

A very inspiring book! Loved reading it! Couldnt put my ipad down!

Teresa Scott

"I laughed, I cried and mostly I was amazed about Ian Young and how he grew thru his journey to become a transformational leader in Europe."

Marie Diamond

What huge courage to share so openly such an epic journey. One that will inspire you and give you hope and be the back bone for your own recovery, whether an addict or relative of an addict. Having known Ian back in the early 90's while we were all travelling, I had no idea of the extent of his drug habits and the destructive journey we was on, so it warms my heart to know how he turned it all around and how he has dedicated his life to helping others inflicted with addiction and generally putting back into this world to make it a better place - something we could all learn from. There are lessons for everyone in this book, whether dealing with addiction or not. Great work Ian.


The book is one of the first on the subject of addiction that I have read that is not just either a list of events that are there to shock or a handbook on how to get over or understand addiction. Ian's honesty and openness mean that the story and journey can relate to all affected by addiction, the addict, their family, friends and community. The story will bring hope to many affected by addictive behaviour and hopefully help family and friends believe that one day they will get the person they care about back - stronger and someone to be proud of.

Sonia D.

Well written, easy to read and I should imagine very helpful and inspiring to anyone who's suffering

DJ Meltdown Mickey

Ian's book is well worth a read, its shocking, surprising, interesting and inspiring. You rock Ian!

Lisa Donald

Bought it, read it. Amazing! Thank you for sharing. I could relate to so much of your story. Inspiring, honest and a huge amount of courage to write it.

Richard George

I am an addict, alcoholic in recovery. For me this book is an amazing story that provides anyone hope that if you want something you can go and get it. A must read!

Tricky George

Ian does have a 'special' if somewhat 'mad' story to tell. I believe he is right with his hope that he will inspire others to 'get clean' as well as give support to people who may care for an addicted loved one. His style is easy and unpretentious, as if he is chatting to you in a room. He gives enormous insight into his mind and why drugs and alcohol became such an important part of his life-many will identify with his thought processes. For all the extensive descriptions about the 'colourful', 'crazy' and 'chaotic' episodes during his addictive years, I found the sections on 'realization' and 'recovery' the most interesting and compelling. He knew when the 'game was finally over' and he had to choose between life and death. But the recognition, recovery and reformation took enormous courage,struggle and time - the heart of the inspiration in the book. Knowing that there are strategies, help and guidance available, will give strength to others determined to follow a similar positive route to Ian. A book well worth reading.


This is such a great read. Can be used as a tool to keep us addicts grounded. If one can succeed, we all can! Just goes to show that we come in all forms, different parts of the country, different backgrounds and different races and most of us end up in the same dark place.


I initially read this book because I am nosey and enjoy a mad life story ( which Ian's definitely is!) but ended up learning a lot about addiction and recovery along the way. Ian's message is so positive and his story is such a testament to how you can change your life, there is something in it for all of us, whether touched by addiction or not. (And some of the stories have to be read to be believed!.....)

Amy M

Ian Young’s story is significant and important. He should be congratulated on his honesty - it must a difficult decision and a calculated gamble in the name of re-balancing karma (or redemption depending on your religious views) to be so open about what is a blatant waste of a young life and the knock-on effect of such appalling behaviours upon others. So many books in this genre rely on shock tactics and I have to admit (having had a similar lifestyle) that the first part of the book made me feel physically sick and reminding me of the damage that can be caused. I was so glad to read the second part of the book. Uplifting and energizing, Ian’s progress means that we can have hope in our lives - hope of improved health, karma, redemption, and the ability to reach others. If I had a family member who was using substances this book would put things into perspective -one of those perspectives may be "thank god my son/daughter isn’t as bad as that", if I was using myself I would understand that there ARE people out there who care and there is HOPE. Well-done Ian Young.

Steve G

This is an excellent account about the illness of addiction and the fact that there is hope (if you truly want to stop and stay stopped). Ian Young has given an honest and touching account of his experience, strength and hope and I personally hope many people read this book in order to understand what so many of us have never experienced or suffered from.

Peter O